Your Source

FUTURE GENERATIONS | DENVER – SHOOT DAY 2

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DENVER – CO, The “Future Generations” shoot is officially wrapped. 

After a full weekend of scouting new locations and prepping talent, we decided on the beautiful town of Pueblo, Colorado for filming. Thanks to its south-of-Colorado Springs location, it managed to avoid most of the colossal snowfalls that hit the region on Friday and Saturday. 

The last two sections of the shoot went great – despite the freezing temps. Rain managed to hold off right when we needed it to, and we wrapped early. We were lucky to have some amazing talent that nailed the look/feel and lines right form the start. Paired with some strong location imagery in the background, we have a strong, inspiring piece of storytelling.

Currently back in the studio getting ready to edit – we’re hoping to develop (at least) 3 new spots from this shoot, and premiere them at the CONNECT conference in Portland this May. Stay tuned for more updates and some great behind the scenes footage from the weekend!

*Stay tuned for a behind the scenes video from our shoot!*

FUTURE GENERATIONS | DENVER – SHOOT DAY 1

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DENVER, CO – A lot has changed since our scouting trip a few weeks ago. It looks like Mother Nature had different plans for us. We initially scouted two beautiful locations in Buena Vista, Colorado, an equestrian ranch and a wonderful cul-de-sac home. As we arrived to the Denver area on Thursday, it quickly dawned on us that it’s going to snow, and snow a lot. Ruben, Josh and I quickly scrambled yesterday to come up with alternative locations as we drove south of Denver to a town called Pueblo which is forecasted (fingers crossed!) to just be partly cloudy or rainy on Monday (we will see).

Pueblo is a beautiful town where we found suitable locations in the riverwalk area of the town. There are some pretty old neighborhoods in Pueblo that definitely give off an “Americana” type of vibe. We plan to spend the night on Sunday near Pueblo to give us a head start Monday morning.

The first part of the shoot went well today! We shot one of three talent in East Denver high school, a beautiful building built in the early 1900s that definitely has that picturesque look we were aiming for. It’s still snowing and supposed to snow all day and night here in Denver, snowball fight anyone?

FUTURE GENERATIONS SCOUT TRIP | DENVER – SNEAK PEAK

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A quick peek at our scouting trip for our upcoming Your Source commercial, “Future Generations”. Stay tuned for more behind the scenes footage from our shoot in April.

FUTURE GENERATIONS SCOUT TRIP | DENVER – MAR. 14-15TH

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DENVER , CO – One of the great results of Touchstone Energy On Tour is that it has provided the grounds for inspiration for our future commercials and marketing. We enjoyed our time visiting two Colorado co-ops last October and now have come back for a scout visit for one of multiple new commercials that are being produced in house. On Monday, March 14th, we arrived to the sweet, crisp Denver air and headed to the Donna Baldwin Talent agency to find our actors for our upcoming “Future Generations” spot.

“Future Generations” will be a 30 second spot, featuring 3 generations of co-op family, from the grandfather who experienced electrification, to the father and to the son, who is the future generation. There’s a sense of pioneering spirit in this spot and Denver’s rugged yet beautiful scenery provides that vibe. On Tuesday, we headed southwest to Buena Vista to check out some locations and were not disappointed. The On Tour team plans to be back in Denver mid-April for the shoot. Check back soon for more behind the scenes footage from commercial conceptualization to post production.